Interactive Bees

Web Analytics for tracking performance of websites!

2012-02-27T22:53:00.001-08:00

Measurement or collection of data and resources about a particular website and testifying it for various promotional changes in traffic and other aspects is probably known as Web Analytics. It is a broader concept rather being just a mere tool for deciphering web traffic.

Web analytics assist companies and organizations to analyze and testify the result of a certain print advertisement or a web advertisement of sort that generate footfall back to the sites. Changes in the site footfall and gauging popular trends are the basic functionality of web analytics tool.

Web analytics help companies to formulate strategies and plans to carryout their advertisement campaigns and give the right direction where they should have more concentration and what are their areas of strength where they can capitalize upon.

Even you can easily figure out potential customers and areas where you are having most impact of your ad campaigns. Tracking comments, referral URL analysis and keywords that are showing your website in the search engines are what web analytics tool does. Lots more! You can even figure out who is coming to your site, their country of location and city of the residence, their stay at your site and their bounce rate.

There are many software in the market for web analysis but not all are reliable as they do not show proper and exact results hence it is hard to gauge the performance of a certain URL or website.

Google including other search engines provide their online services and tools to the webmasters to exactly track the activities of the surfers and browsers. These tools are highly successful and to an extent are exact because these search engines themselves are the source of traffic.

But you need to have a web analyzer or web analytics expert agency to estimate the web traffic to your site and the behavior of surfers and their future visit trends. Being a specialist job, it is always better to hire a web designing company, as these companies have in-depth knowledge about web analytics and search engine behavior of surfers. They know the best practices and approaches to divert more web traffic and ultimately it contributes to more leads and sales.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

Online Reputation Management for increased business opportunities!

2012-02-14T03:56:00.000-08:00

Reputation matters!!! It takes years to make reputation and seconds to ruin it. In business, reputation plays an important role in deciding the fate of any business. Being engaged in a business, it is imperative you have your business rivals who are always there to harm your business and take away your clients.

Especially in the internet age, it really takes seconds for somebody to post negative remarks over the cyberspace and it is sufficient to put your existing clients and prospective clients off because nobody wants to work with morally corrupt organizations. What’s more, even businesses with negative reputation struggle to find the right talent for their organization. The moral of the story is online reputation management is as important as doing business.

Due to the emergence of social media networking sites, it has become ever so easy to write negative remarks for an organization. Even an unhappy customer can bring your revenue down. With the free exchange of information over internet, most people and clients initially check for the company profile and opinion of the people about it over the search engines.

Evidently, people are different but there choices and likes alter just because of opinions of others. Same concept applies with businesses as well. If they get to see something negative on the cyberspace or somehow find negative pop up, they will surely do away with idea of doing business with you. And same concept complies with employees; most of them for the sake of their career, won’t work with organizations with malign image.

To settle online reputation management issues you need to hire a leading and professional company having profound knowledge and proven track record. These companies initially do detailed feasibility study and analysis before they suggest any plans.

What’s more! An online reputation management company can earn new clients, new leads and ultimately bring upon more revenue. In this era of cut throat competition, most corporate or small firms need online reputation management to not only keep afloat in the market but to prosper as well. So, why wait? Consult your preferred web development company and see results yourself.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

Market your brand using LinkedIn profile pages

2012-01-31T21:22:00.000-08:00

Initially, Facebook started the company page profiles and the trend was taken forward by Google and now it’s the turn of LinkedIn. LinkedIn is offering companies around the world, the leverage to establish their company page profiles on its network and promote & market their brand in front of its 122 million users world wide.

LinkedIn is offering the same facilities in line with Facebook; people can send invitations, add fans, followers and etc. LinkedIn, being one of the world’s ultimate and popular professional social networking site presents opportunity in front of organizations to post relevant content on their network, post jobs, current openings, and promote their organizations as they do for their websites.

Apart from posting status messages or updates, businesses can also get in touch with their prospective customers, vendors, partners, associates and even stakeholders. Companies can interact with their client base, make people aware about their new offerings and publish their press releases as well from time to time.

Given 122 millions worldwide users and ever increasing numbers, is also another reason why any organization should take its profile page on LinkedIn seriously to force your brand in the market to new heights of success.

It is also essential to keep increasing your followers like you have likes in Facebook. The profile of any company can only flourish and prosper when they are adding new followers everyday; for that to happen it is paramount for companies to post interesting updates other than company related news to keep their followers and viewers in good humor.

LinkedIn also provides the liberty to analyze your traffic growth via its analysis tool. You can keep track of how many clicks or impressions have you acquired and what are the areas which interest your viewers and what you need to improve upon. In order to have a fruitful online presence have your LinkedIn account sorted and promote your business worldwide.

Corporate Branding Solutions for Successful Organizations

2012-01-22T20:35:00.000-08:00

Promotion and marketing are the ultimate tools for any organization to promote their products and services among the masses and their targeted market. But due to overcrowding, the market is full of companies who literally everyday present a new product to serve their customers and are always on a look out for new customers. The question which has always bothered the companies is how they make their offerings stand out among the already overcrowded market.

The answer to this critical question can be ‘Corporate Branding’. Corporate Branding instantly puts the product or service, forward and make it an instant hit in the market. People notice the presence of the product; this indirectly establishes the brand of the company firmly thereby enhancing the reputation of the company thus resulting in increase business and growth in the revenue.

Though the concept of the corporate branding is not new but it still requires professionalism and thorough market knowledge to understand the nerves of customers. Corporate Branding in real sense is creating a buzz in the market about any product; this also serves as marketing tool as well and benefits corporate companies exponentially.

Corporate Branding is sometimes confused with ‘corporate identity’ as corporate identity requires totally lending, creating a new look to the company logo, its color scheme, tagline and so on. Though these two are different from each other but it is a subdivision of corporate branding. Perfect example of corporate branding can be, recently a leading telecom giant went on major corporate identity change. It rather wanted to establish its brand among the youth thus it reworked entirely on its logo and theme. It became a real hit in the market and its theme song instantly got to the young people, this is perfect example of how corporate identity is change and branding is done.

Corporate Branding also sends strong message in the market about the company’s vision, policies, mission and all the values it believes in. Once the corporate brand of a company is established, it works as cushion for other future offerings of the company and it works like a launching pad.

It is essential to hire an effective, professional and leading corporate branding agency to firmly put forward your brand in the market and reap benefits of your already established brand.

Online video production for a successful venture!

2012-01-06T03:28:00.000-08:00

Innovation and creativity, they are required in every field, even marketing and promotion are not spared. Old methods of marketing and advertisements these days do not work as effectively as they used to be. The most effective and contemporary way of promoting a business is via online video production.

Online video production is preparing a video, highlighting the products and services offered by a particular organization. The video can be made using graphical methods, flash video production, using animation and so on. Even videos may contain the message by a CEO of a particular company.

It is common human tendency to be attracted towards movies and videos then towards the text. Also, text or written materials are boring and it takes effort and skill to be able to go through it. Text messages give disadvantage to people who cannot read and write to that level and not all have the same intellectual level.

Videos offer level playing field and are perfect to put the message across. As videos do not require much attention they can cover more audience as well. Videos cut through boundaries and language barriers as people with different languages and different cultures can easily understand what the message is, after going through a particular video.

But making videos that people enjoy and at the same time sit back and have a serious look at it are rare and it takes planning and skill to make them. The first and foremost requirement of online video production is a strong script with flavor of humor in it and the most important part remains for graphics engineers and other professionals to build a video with alluring visuals and characters.

As the knowledge about online video production is gaining momentum among masses, organizations these days are hiring video production agencies to prepare compelling videos. The videos thus made are uploaded on various websites and that’s how promotional marketing these days is performed.

Most companies and corporate also customize their videos, keeping in mind their requirements and concept. It is also mindful fact that online videos are short, sweet and highly informative with quality graphics and animation effects and thus most companies are leveraging their usefulness both for their customers and for internal use.

The next thing to make your business go viral over the internet is online video production but you should be mindful to engage a professional and experienced video production agency. Be innovative and fuel your business to new levels of success.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

Understanding Semantic Web !!

2012-01-03T21:17:00.000-08:00

Semantic web is the group of methods and technologies allowing machines to understand the meaning of information available on World Wide Web platform. The concept of Semantic Web was initially termed by the World Wide Web consortium director Tim Burners-Lee. Semantic web is known as “a web of data that can be processed directly and indirectly by machines”. There are various software and technologies working which enable semantic web to read your data and perform the requisite task over it. The data itself becomes the part of web in semantic web and is available for fully processing independent of application, platform or domain. This is entirely different from World Wide Web which has virtually unlimited data in the form of documents.

Computers are also used for searching documents, but these documents are still required to be read and interpreted so that we can fetch out all relevant information. As we know computer is a machine, it lacks aptitude and it cannot read the documents and interpret any thing of sorts. Semantic web methods or technologies can easily process, transform and interpret the data in more useful manner.

Just to illustrate the concept with an example, suppose you are a software engineer having work with a big client who is based in New York. Due to an emergency, the client needs your assistance at his place in New York for two weeks and you are required to reach there in time.

If you have a hand held device having semantic web agent activated on it, you can just instruct your device to book an air ticket to New York. You instruct semantic web agent to book an aisle seat. The agent will automatically make the payment using your debit/credit card and assigns the charges to your client’s account in your accounting application.

Your semantic web agent will inform you about your doctor’s appointment and as you are flying to New York, you surely will miss it. It will always keep you reminding about it and prompts you to reschedule it. Also your cab booking back to hotel will be easily managed and scheduled by the semantic web agent. Even, it will book a hotel room for you at most reasonable prices and will automatically update your and your manager’s calendar and will send your trip information to him and print your confirmation document back to your office.

So the semantic web technologies helped you to book your trip to New York, book your cab to the hotel and also booked a room in hotel for you. This example presents before you the long term applications and potential of semantic web.

How SEM helps your business ?

2011-12-27T04:40:00.000-08:00

Search engine marketing is the most effective marketing solution and is efficiently used by many small scale and large scale businesses. SEM helps in promoting the website by improving their ranking in the search engines, which eventually leads to getting them on top of the search list through the optimum use of search engine optimization(SEO) , paid placement, contextual advertising and paid inclusions. The rules are pretty much simple, when it comes to search engines and rankings because this system works on the principle that if your website ends up on top, you are most likely to draw in more visitors. Website owners work very hard to be always on top of the search engine list because if they don’t, it will hamper their goal in making big in their online venture.
Nowadays wide range of strategies is used by the website owners to attract traffic to their website but all of these would be ineffective unless it is done in the right way. Hence, it is highly important to do research about the search engines before implementing any strategies.

SEM involves several things that include Meta description, the title tag, Domain names, Meta keyword tags, Copywriting, ALT tags, Web site map, FLASH file formats, Pages and Framed sites.

There are various search engine marketing methods and among them the most commonly used are pay-per-click (PPC) advertising and paid inclusion. News content marketing is also being used a marketing strategy in SEM. With the implementation of these strategies it will boost the traffic of your website and ultimately leads into rise in profits for you.

Search engine marketing is widely regarded as the essential tool which assists organizations to move up in the hierarchy of the search engines to attract visitors and traffic to their website. With the advent of social media networking sites like Facebook, Twitter, MySpace and more, SEM is widely used by many small scale and large scale businesses. SEM makes optimum use of search engine optimization, paid placement, contextual advertising and paid inclusions. Search Engine Marketing has gained momentum because it is an essential tool which assists in defining the success or failure of any online venture.

Most webmasters and internet marketing companies use diverse strategies for Search Engine Marketing to direct traffic back of the site which they intend to promote but it takes planning and right strategy to actually convert into action what they aspire for.

SEM involves several things that include Meta description, the title tag, Domain names, Meta keyword tags, Copywriting, ALT tags, Web site map, FLASH file formats, Pages and Framed sites.

Presently the most effective methods in vogue are pay per click (PPC) advertisement and paid inclusion. Also, news content marketing is indeed as effective as other methods and strategies in use. Careful and planned use of these Search Engine Marketing strategies should bear you desired fruits and enable your site to attain its zenith in the search engines.

How does Google Instant affect SEO and do we need to reiterate the SEO strategies?

2011-04-29T04:54:00.000-07:00

For years Google has dominated the search engine scenario and as on date operates on over a million servers in data centers across the world. Presently, the brand has immensely contributed towards the Search Engine Optimization technique by which business houses have succeeded to augment visibility statistics of their website over the Internet.

Famous for its ever enhancing methodologies and strategies for user comfort, Google has yet again hit the nail on the head by introducing the incremental search system called Instant Search, by the means of which users progressively get to view matching results as they type the keywords in the search tab. The scheme was launched on September 08, 2010 in the United States. This scheme aims to save user's time from 2 to 5 seconds on every search; cumulatively saving 11 million seconds on hourly basis.

Moving onto the SEO strategies, we must first understand what exactly is Search Engine Optimization. It can be described as the process of improvising the visibility of a particular website in search engines that automatically works on the advertiser revenue along with brand promotion. Constituting as a vital part of the Internet marketing mix, SEO targets diverse set of image, video and local search engines and works on the search patterns of the web users.

Further, the main question on everybody's mind is how this unique Google Instant feature would impact the SEO procedures? If we observe carefully, this method would make the Search Engine Optimization more notable than ever as it is majorly concerned with picking the right keywords and with the help of Google Instant, it might search for keywords with lesser words before the user gets to the full word and that would make the keywords more important than ever (not to mention that the results listed on top might as well take it all). As mentioned earlier, this facility of Google Instant search saves time and hence the prospective users would be able to search for the desired product or service even faster.

More people would visit the websites over a time frame and might just avail the product/service in shortened period of time, which makes it a doubly advantageous proposition for the company as Google Instant and SEO procedures would collaborate together to make the process of searching the desired web page easier than before.

The question of revamping or repositioning the SEO strategies can be answered at a later date as and when the impacts of Google Instant feature can be measured at a much larger scale; nonetheless, going by the collective observations, the scheme mainly generates positive reviews.